Complimentary shipping | All orders placed between Nov 18th - Dec 15th can be exchanged or returned through Jan 15th
Complimentary shipping | All orders placed between Nov 18th - Dec 15th can be exchanged or returned through Jan 15th
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On November 7th, 2024, the Balenciaga | Under Armour Series first seen during the
Balenciaga Spring 25 show in Shanghai launches globally. The products within this
launch—men’s and women’s ready-to-wear, sneakers, bags, jewelry, sunglasses, and
accessories—appear in a dedicated campaign lensed by photographer and
videographer Joseph Kadow, and will be available in select stores worldwide and on
balenciaga.com.
Slow motion videos depict models Léa and Gedeon running in products from the
Balenciaga | Under Armour Series, captured in the dynamic style of archetypal
sportswear commercials. Stills from the video footage are combined with still-life
imagery that focuses on products that meld American sportswear manufacturer
Under Armour’s technical expertise with Balenciaga’s savoir-faire and
silhouettes. The UA logo, centered over a classic Balenciaga stamp is ubiquitous
throughout the series, appearing as insignias, prints, and embroideries, alongside the
House’s signature Loop Sports Icon logo.
The series features ready-to-wear items including UA’s hallmark athletic base layer
pieces, and innovatively constructed reversible garments including windbreakers,
quarter-zip pullovers, and track suit separates. A nylon tracksuit jacket reverses into
a denim zip-up jacket, while soft jersey and fleece interiors on other items
simultaneously act as comfortable linings, and offer the wearer two distinctive
styles in one garment.
Co-branded special editions of the Balenciaga Runner, 3XL, and the new Hyper
Sneaker form the series’ footwear offering. The new collaboratively developed style
is informed by UA’s footwear prowess and Balenciaga’s exploration of archetypal
sports shoes; its anatomic sock-like upper envelops the foot, with the ribbed
material reinforced by glossy panels and decorated with Balenciaga | Under Armour
co-branding.
Jerseys, track-pants, shorts, base-layer tops, and other archetypal garments are
proposed as hybrid trompe-l’oeil pieces, appearing as individually layered garments,
but in actuality fused together as one. Also offered are zip-up hoodies, sweatpants,
and other garments and accessories, including Balenciaga’s signature baggy denim,
interspersed with UA’s sportswear detailing.
Silver plated jewelry recontextualises the UA logo as the turn-lock clasp of a heavy
choker necklace, and as hoop and stud earrings. Sleek, single-mold wraparound
sunglasses place it in between the eyes, on an ergonomic nose bridge.
A leather lined hoodie tote transforms a zip-up hoodie into a functional shoulder bag,
with the hood forming its handle. Duffle bags, backpacks, and crossbody messenger
bags are reimagined in shiny leather, or realised in recycled nylon with the House’s
signature washed, pierced, and distressed finishes.